ALPHERA Financial Services crowned Best Company to Work for in Car Finance at 2026 Car Finance Awards

Used car finance specialist, ALPHERA Financial Services, enjoyed a successful evening at this year’s Car Finance Awards, retaining its Best Company to Work for in Car Finance crown. The award was presented at a ceremony, hosted in Birmingham, last week.

As a brand within the BMW Group Financial Services’ portfolio, ALPHERA staff benefited from a wide range of group-wide initiatives introduced last year. The launch of Step Challenges encouraged a spirit of friendly competition across the divisions. During ‘Walk this MAY’ and ‘STEPtember’, staff collectively covered more than 56,000 miles and helped to generate a charity fundraising total in excess of £2,500.

The Minds Matter working group put mental health awareness at the fore with events including Andy’s Man Club talks, expert panels, and a mindfulness-focused ‘Peace of Mind’ podcast relaunch. Elsewhere, BMW refreshed quiet rooms, trained new Mental Health First Aiders, supported managers’ Champion courses and hosted a neurodiversity webinar with Ability & Beyond.

ALPHERA has also established an envious reputation for success in employee workplace accreditation schemes. The business has climbed the UK Top Employer ranking to 12th place, up from 14th in 2024. Every staff member participated in BMW Group’s biennial High Performance Organisation survey. More than 95% of respondents reported that they were proud to work for the company and were approving of its commitment to compliance, responsible conduct and the business’ overall responsibility to society.

The combined strength of ALPHERA’s team helped it to a successful 12-months, despite continued challenges to trading. Last year saw ALPHERA continue its commitment to delivering good customer outcomes. The lender took steps to expand its product portfolio, writing agreements for chassis cab light goods vehicles and minibuses for the first time. The deployment of new technology throughout the business helped ALPHERA to cut manual underwriting decisions by 25%, in turn reducing approval wait times for partners and customers by more than 2,000 hours each month.

The use of AI support systems has further enhanced customer experiences. ALPHERA’s new ‘universal gateway’ for enquiries is assisting teams to shorten response times and deliver enhanced levels of feedback.

For its partners, last year saw ALPHERA fully deploy its compliance programme across the network, integrating into existing business frameworks. This additional support reinforces the shared customer-driven focus and provides timely insight, guidance and resources to enhance best practice.

Alex Royall, Director of ALPHERA Financial Services, said: “We are constantly developing our products and services with a focus on our customers and partners. However, this can only be achieved with the collective buy-in of our passionate, dedicated team. My thanks go to everyone for their continued commitment to ALPHERA.”