ALPHERA Financial Services appoints new Director to lead UK business

15 July, 2022
ALPHERA News
Image of Alex Royall
  • Alex Royall moves from BMW Financial Services Greece, where he has been CEO since September 2018
  • Royall held roles at BMW Group Financial Services UK for over 10 years, and at sister company Alphabet – was part of the team that founded the leasing business in 1997

ALPHERA Financial Services has appointed Alex Royall as its new Director, responsible for overseeing its UK business which serves almost 250,000 customers and delivered nearly £2 billion in vehicle finance lending to consumers in 2021.

Royall has moved from BMW Financial Services in Greece where he served as CEO from September 2018. He previously worked for BMW Group Financial Services in the UK for over 10 years in a number of roles, including Head of Pricing and General Manager for Sales & Marketing Services. Prior to this, Royall was part of the management team of the BMW Group sister business, Alphabet (GB) Limited, from its foundation in 1997.

Royall explained: “I’m extremely pleased to be returning to the UK market, taking the reins at ALPHERA during a crucial time for the vehicle finance industry. ALPHERA is an incredibly important part of our BMW Group Financial Services business and the UK is the largest ALPHERA market worldwide – so it’s a brand and market where everyone takes notice of what we do. Where we lead, others follow.

“We celebrated 15 years of ALPHERA last year and it’s exciting for me to now direct and shape the organisation as we anticipate the opportunities and navigate the challenges of a world that is truly volatile, uncertain, complex and ambiguous. Over the coming weeks and months I’m looking forward to meeting up with our Partners all over the UK to get closer to our customers and outline my personal vision for ALPHERA,” he concludes.

Mike Dennett, CEO for ALPHERA’s parent company, BMW Group Financial Services adds: “We’re delighted that Alex has chosen to re-join the UK business following his spell as CEO at BMW Financial Services in Greece. Alex knows the vehicle finance industry inside out, understands the unique dynamics and requirements of this market, as well as the strategic importance of ALPHERA here in the UK. He cares passionately about the customers that we share with our ALPHERA Partners and the experience we deliver to them jointly. Most of all, Alex understands the value that our people, their talents and our collective culture bring to our business and our relationships with ALPHERA Partners.

“I’d also like to put on record my sincere thanks to our Head of National Sales, Kirk Franks, who stepped up and led the team over the past few months during the transitional phase ahead of Alex’s arrival,” adds Dennett.

 

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