Introducing ALPHERA Insights: Practical tools for a changing market

Today’s automotive retail landscape is shifting fast, and we’re here to ensure our dealer and broker Partners have the support they need to keep up. That’s why we’re excited to launch ALPHERA Insights, a campaign built around our new Partner Toolkit, which delivers practical resources and actionable advice to help dealerships excel in a transforming market.

Recent analysis of our customer base revealed some telling trends: a recent uptick in vulnerable customers applying for finance and the normalisation of distance selling, with ongoing demand for remote engagement. These shifts reflect the broader challenges in automotive retail, from cost-of-living pressures to the transition toward electric vehicles.

The ALPHERA Insights Partner Toolkit is our response to these needs. This resource covers essential topics like supporting vulnerable customers, refining distance selling practices, responsible refinancing, and structuring finance for used cars. Each section provides ready-to-use tips and detailed guidelines, helping dealerships meet regulatory requirements and provide inclusive, customer-centric service.

With ALPHERA Insights, we’re dedicated to showing our Partners “what good looks like.” Our ongoing Consumer Duty+ campaign is another example of this commitment, setting a high bar for customer care and compliance. We invite our Partners to explore the toolkit and discover valuable insights to meet today’s challenges confidently.

To learn more about becoming an ALPHERA Partner visit Become a Partner and to access the toolkit, visit our Partner Hub.